Palmera Pickleball
Palmera Perspective
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The Rise of Pickleball Championships
The inaugural LT Open at Life Time Peachtree Corners marked a major shift in professional pickleball, offering one of the largest singles prize purses in the sport’s history and signaling a new era of financial investment, media visibility, and competitive opportunity. This event didn’t just elevate the players, it raised the bar for what pro pickleball can become.
Reinventing the Athlete: Palmera’s Take on Changing Courts: The Jack Sock Story
In Changing Courts: The Jack Sock Story by Selkirk Studios, former tennis star Jack Sock opens up about his leap from the ATP Tour to professional pickleball, revealing the emotional, mental, and financial challenges behind the switch.