Palmera Perspective

The inaugural LT Open at Life Time Peachtree Corners marked a major shift in professional pickleball, offering one of the largest singles prize purses in the sport’s history and signaling a new era of financial investment, media visibility, and competitive opportunity. This event didn’t just elevate the players, it raised the bar for what pro pickleball can become.

In Changing Courts: The Jack Sock Story by Selkirk Studios, former tennis star Jack Sock opens up about his leap from the ATP Tour to professional pickleball, revealing the emotional, mental, and financial challenges behind the switch.

After a hip replacement, I figured my days of real competition were over. Then I picked up a paddle. What started as a simple search for a low-impact way to stay active turned into an unexpected reconnection with an old colleague who happened to be building something special in the pickleball world.