Pickleball Revolution

Pickleball is one of the fastest growing sports in the world, and entrepreneurs are starting to take serious notice. Among them is Janelle Braverman, a lifelong athlete with sharp business instincts. In a recent YouTube interview with Geoff Bourgeois, CEO of Palmera Pickleball, she shares how she got into the sport and how she plans to invest.

Pickleball is the most accessible sport for all ages—benefiting kids, teens, adults, and seniors alike. From boosting brain development and emotional regulation to improving balance, reflexes, and grip strength, pickleball supports lifelong cognitive and physical health. It’s more than a game—it’s community, joy, and personal growth.

Pickleball isn’t just a sport, it’s a cultural shift. This fast-growing paddle game is redefining what makes a sport accessible, inclusive, and fun for all ages. From urban courts to rural communities, pickleball offers affordable, low-impact action that unites families, neighbors, and total strangers. This piece breaks down why it’s the sport everyone should be paying attention to.

Pickleball is more than a trending sport—it's a global movement redefining competition, community, and opportunity. In this op-ed, Geoff Bourgeois explores why team sports build better culture than tennis, how pickleball fuses the best of both worlds, and why investors should pay close attention.