Pickleball Entrepreneurship

Pickleball is one of the fastest growing sports in the world, and entrepreneurs are starting to take serious notice. Among them is Janelle Braverman, a lifelong athlete with sharp business instincts. In a recent YouTube interview with Geoff Bourgeois, CEO of Palmera Pickleball, she shares how she got into the sport and how she plans to invest.

Ben and Collin Johns are redefining what it means to be pro athletes—building businesses like Pickleball360 and RacketPro while dominating the PPA Tour. Their work with JOOLA and global expansion efforts show how athlete-led entrepreneurship is shaping the future of pickleball.

Cody Brick, founder of Brickwall Pickleball, joins The Palmera Pickleball Show to discuss how he's drawing national attention with his high-energy Moneyball tournaments. Learn how his unique approach is reshaping the competitive pickleball scene.

Every CEO needs an arena. For me, it's the pickleball court. For you, maybe it’s squash, golf, hockey, or shooting hoops. The sport is secondary. What matters is flow—carving out sacred time each week where body and mind align. Because when you're logging 60-90 hour weeks, pushing through on fumes only gets you so far. To lead at the highest level, you need routines that sustain your edge. That’s not a luxury. That’s operational necessity (and security).

Pickleball is more than a trending sport—it's a global movement redefining competition, community, and opportunity. In this op-ed, Geoff Bourgeois explores why team sports build better culture than tennis, how pickleball fuses the best of both worlds, and why investors should pay close attention.