Inside Palmera

Discover how pickleball becomes more than just a game—it's a catalyst for self-awareness, personal growth, and individuation. In this visionary piece from Palmera Pickleball CEO Geoff Bourgeois, explore the deeper psychology behind play, competition, and building a global destination for human development through sport.

Every CEO needs an arena. For me, it's the pickleball court. For you, maybe it’s squash, golf, hockey, or shooting hoops. The sport is secondary. What matters is flow—carving out sacred time each week where body and mind align. Because when you're logging 60-90 hour weeks, pushing through on fumes only gets you so far. To lead at the highest level, you need routines that sustain your edge. That’s not a luxury. That’s operational necessity (and security).